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Reach Your Full Potential as a Leader
Looking for a career in a consumer facing industry in today’s technology-driven world? Interested in making a lateral move in your career from a STEM field or marketing/sales? City University of Seattle’s Master of Science in Technology and Product Management, a 33 quarter credit hour program, is a multidisciplinary field of business that combines business fundamentals, innovation, and project management principles, while delving into specific product management factors such as product commercialization processes, mergers and acquisitions, and disruptive business models. The program culminates in an internship/new venture competition that will give students the hands-on, real-world experience of applying their knowledge in the workplace.
Technology and Product Management is a multidisciplinary field of business that examines the opportunities and challenges of innovation, disruption, organizational change, and the influence on business performance and competitive advantage. CityU’s School of Business and Management’s MSTPM teaches students to manage the interplay of technological, organizational, and human factors within and beyond the enterprise and their impact on the way businesses create and operate.
Learning Outcomes
Upon completion of CityU’s Master of Science in Technology and Product Management, successful graduates will be able to:
- Demonstrate leadership that fosters team cultivation, innovation, diversity, inclusion, and equity.
- Apply best practices in finance, accounting, data, technology, risk management and digital transformation to manage business operations.
- Formulate effective strategies and implementation plans for global business.
- Analyze appropriate strategic, technical, operational, and ethical principles to solve organizational challenges and meet organizational goals and objectives.
Opportunity Outlook
According to the Bureau of Labor and Statistics (2022), employment in management occupations is projected to grow 9 percent from 2020 to 2030, about as fast as the average for all occupations, and will result in about 906,800 new jobs. Employment growth is expected to be driven by the formation of new organizations and expansion of existing ones, which should require more workers to manage these operations. The median annual wage for management occupations was $102,450 in May 2021, which was the highest wage of all the major occupational groups.
Total Required Credits (33)
- TM 500 Foundations of Product Management, Strategy, and Leadership establishes your strategic foundation with frameworks for product thinking and leadership principles.
- TM 510 Product Development Frameworks and Agile Execution covers methodologies used by leading technology companies, including agile practices and cross-functional team management.
- TM 520 Customer-Centric Product Design and UX Strategy connects market research with design decisions, showing how to create products customers actually want.
- TM 525 Data-Driven Product Management: Analytics, Metrics, and Experimentation teaches you to use data for decision-making through analytics tools, A/B testing, and key performance indicators.
- TM 530 AI, Machine Learning, and Emerging Technologies for Product Managers explores how artificial intelligence impacts product development and strategic planning.
- TM 535 Go-To-Market Strategies and Product Growth develops launch strategies and growth tactics, including positioning, pricing, and marketing approaches.
- TM 540 Stakeholder and Cross-Functional Leadership in Product Management builds the soft skills needed to lead without authority across engineering, design, marketing, and executive teams.
- TM 545 Financial Strategy and Sustainable Growth for Product Leaders covers budgeting, forecasting, and business model development for product success.
- TM 550 AI-Powered Product Strategy and Innovation provides an advanced study of how artificial intelligence changes product strategy and creates new business opportunities.
- TM 555 Product Operations, Scaling, and Platform Strategy teaches you to scale operations and develop platform strategies for long-term growth.
Capstone (3 Credits)
- TM 601 Capstone: Product Vision to Executionapplies everything you’ve learned through either an internship opportunity or a new venture competition, where you’ll tackle actual business challenges.
For full course descriptions please refer to the current catalog.
Upon completion of this program, you’ll be well-positioned for any of the following roles:
- Product Manager
- Account Supervisor
- Brand Manager
- Business Development Director
- Business Development Manager
- Commercial Lines Manager
- Market Development Executing
- Marketing Coordinator
- Marketing Director
Networking Opportunities
At CityU, you’ll have the opportunity to expand your professional network by connecting with faculty working in your field, students from around the globe, and alumni employed at Seattle’s top companies. Plus, you’ll be part of a supportive community that’s dedicated to helping you reach your career goals.
Tuition Cost
Learn more about tuition and fees for our undergraduate, graduate, and doctoral programs.
2025-26 Cost of Attendance (per quarter)
| Living with Parent | Not Living with Parent | |
|---|---|---|
| Tuition & Fees | See Tuition Calculator | See Tuition Calculator |
| Supplies** | $180 | $180 |
| Housing | $1,240 | $4,089 |
| Food | $1,812 | $1,812 |
| Transportation | $858 | $930 |
| Misc./Personal | $636 | $636 |
| Total | $4,726 | $7,647 |
**Supplies include books, course materials, course supplies, and equipment.
Student budget values are established using student surveys, CPI index, and actual institutional expenses.
Books, Course Materials, Supplies, & Equipment component will be prorated based on enrollment intensity.
Students in a high-cost region may appeal and request a 10% increase to their housing and food budget component.
Students living in a rural area may appeal and request a 10% increase to their transportation budget component.
Financial Aid Opportunities
At CityU, we are committed to helping students achieve their academic goals no matter their economic situations. Our financial aid counselors are here to find the resources you need to pay for your education, including grants, loans, work study, and scholarships. Learn more about financial aid opportunities at CityU, or contact our Financial Aid Team at 800.426.5596, 206.239.4540, or [email protected].
Military Tuition Benefits
As a Yellow Ribbon school, CityU is proud to serve those who have served in the military. We offer military tuition discounts for active-duty servicemembers and their spouses and accept military benefits such as the Post 9/11 GI Bill® and Tuition Assistance. Learn more about military tuition benefits, VA benefits, and military partnership programs designed to help you reach your military and career goals.